Brand Management

Randstad · Tokyo

Job Description

Job Number: 417 External Description: • Lead the brand management initiatives translating global category strategies into local plans by channel and customers. • Provides specific input and requirements with Marketing Manager and escalate to Marketing and Category Directors in the Global platform as part of strategic plan development for the category. • Responsible for net sales, cost spending control, profit margin and market shares for the category. • Identify and make recommendation to Marketing Manager on priorities for rollout of qualified new products recognizing resources. • Manage New Product Development process in the company ensuring incorporation of trade related issues in the planning with the Customer Marketing (Trade Marketing) team. This includes identifying new product development opportunities, packaging, go-to-market strategies and ensuring account review timings are met • Demonstration of an understanding of the wider SCJ business needs and priorities (beyond assigned category) and actively seeks to drive improvement in business processes, add value to broader business issues and seeks to identify opportunities to improve business performance and profitability. Job Number: 417 Community / Marketing Title: Brand Management

Randstad

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Founded

The Randstad is a roughly crescent- or arc-shaped conurbation in the Netherlands, that includes almost half the country's population. With a central-western location, it connects and comprises the Netherlands' four biggest cities, their suburbs, and many towns in between, that all grew and merged into each other. Among other things, it includes the Port of Rotterdam, the Port of Amsterdam, and Amsterdam Airport Schiphol. With a population of approximately 8.4 million people it is one of the largest metropolitan regions in Europe,[b] comparable in population size to the Rhine-Ruhr metropolitan region or the San Francisco Bay Area, and covers an area of approximately 11,372 km2 (4,391 sq mi).[a] The Randstad had a gross regional domestic product of €510 billion in 2022, making it the second most productive region in the European Union, only behind the Paris metropolitan area. It encompasses both the Amsterdam metropolitan area and Rotterdam–The Hague metropolitan area. It is part of the larger Blue Banana megalopolis.

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