Asia Pacific - Regional Digital Marketing Intern, Owned Media and DTC

Job Description

Shiseido NEXT Internship Programme 2027 Role: Regional Digital Marketing Intern, Owned Media and DTC   Shape your future. Create beauty innovations for a better world. At Shiseido, beauty goes beyond products. It is about empowering people, driving innovation, and creating meaningful impact.   Why Shiseido NEXT? At Shiseido, we believe every career journey begins with opportunity. Shiseido NEXT is designed to give aspiring talents meaningful exposure, real-world experience, and opportunities to grow alongside industry professionals.   Through the Shiseido NEXT Internship Programme, you'll gain hands-on experience working on real business projects, collaborate with colleagues across Asia Pacific, and learn from experienced professionals in a global beauty company with over 150 years of heritage.   This is more than an internship. It is an opportunity to discover your potential, develop future-ready skills, and take the next step in your career journey.   What You'll Do   As a Regional Digital Marketing Intern, Owned Media and DTC, you will play a key role in supporting the operations, optimization, and governance of our brand websites across multiple markets. This internship offers hands-on experience in digital marketing, analytics, and stakeholder collaboration—perfect for someone looking to grow in a fast-paced, dynamic setting. You will: Website Hygiene & Operations Support a. Conduct regular hygiene checks across regional brand.com sites, identifying and resolving issues to ensure content accuracy, link integrity and SEO compliance in collaboration with agency and local affiliate teams. b. Identify and document issues that require escalation beyond global or agency-level resolution. c. Assist in maintaining centralized documentation and SOPs for webmastering workflows. Website Experience Optimization a. Assist in evaluating customer journeys and identifying opportunities to improve site usability and user experience. b. Support UX/UI audits and contribute insights to strategic enhancement projects. c. Conduct competitive benchmarking to identify best practices and innovation opportunities. Analytics & Privacy Compliance a. Assist in GA4 audits and help implement tracking enhancements across geo-brand sites. b. Monitor data integrity and support tracking of GA property connections to other Google platforms. c. Support on data extraction and analyse e-commerce performance data to provide insights that drive continuous improvement. Cross-Market Coordination & Stakeholder Engagement a. Coordinate with local market teams and agency partners to follow up on SEO/SEM action items and ensure timely resolution. b. Manage recurring meetings with various markets and brand teams, including scheduling, agenda preparation, and documentation of key outcomes. c. Foster effective communication and alignment across stakeholders to support smooth project execution. Tools Governance a. Support the management and maintenance of regional marketing tools and access rights, including Google Analytics and other platforms.   What You'll Gain   1. Regional Exposure Work with colleagues from diverse markets across Asia Pacific and gain insights within a regional organisation.   2. Meaningful Projects Contribute and take on meaningful projects with real business impact.   3. Mentorship & Guidance Receive coaching and support from experienced professionals who are invested in your development.   4. Future-Ready Skills Explore the latest trends, innovations, and advancements within the beauty industry and continuously learn and develop new skills.   5. Professional Network Connect with professionals across functions and markets while expanding your industry knowledge.   Who We're Looking For   You are: • Currently pursuing a degree in Marketing, Communications, Business, or a related field. • Strong interest in digital marketing, web operations, and user experience. • Familiarity with website CMS platforms, Google Analytics, and basic HTML/CSS is a plus. • Detail-oriented with strong organizational and communication skills. • Excellent People and Communication skills with an ability to adapt to different personalities • Ability to work independently and as part of a team in a fast-paced environment. • A proactive team player who enjoys working across diverse teams and markets.   Learn. Contribute. Grow.   Take your NEXT step with Shiseido. Show More