NEW Marketing Manager

Job Description

• Build and own trade marketing plans with commercial leaders, setting and delivering clear targets for campaigns and key franchises, aligned to global brand strategy • Plan and run 360° launches and promotions, including retailer activations, outposts and PR events, covering forecasting, allocation, VM, pricing logic and digital integration • Develop trade and promotional strategies by occasion and sub-region, grounded in pricing architecture, competitive landscape and consumer behaviour • Set success metrics and ROI targets upfront for every activation and track performance closely • Lead joint business planning with retail partners alongside the commercial team • Own the full Asia travel retail marketing budget, working with Finance and budget owners to keep spend tightly controlled (POSM, rebates, events) • Work with Demand Planning on accurate forecasts for novelties, travel retail exclusive assortments, GWPs and sampling • Align with the VM team on timely VMD changes, in line with animation calendars and brand guidelines • Run monthly, quarterly and annual business reviews and deep dives on SKU productivity, franchise contribution, campaign ROI and promotion effectiveness • Spot opportunities, risks and trends by sub-region through competitive and retailer analysis • Partner with the Digital and E-commerce teams on retailer platform plans and campaign evaluation • Mentor team members and build strong relationships with Finance, agencies, brand holders and retailers Show More