Growth MarTech Senior Specialist

Job Description

Key Responsibilities 1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM.  App Tracking & MMP Integration: Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase) for SDK events and Server-to-Server (S2S) events. Architect a standardized event taxonomy, oversee SDK integrations, and manage overall AppsFlyer health. Show More