Digital Insights Senior Specialist

DFI Retail Group · Hong Kong

Job Description

Is this your next challenge in Digital Insights Management? The challenge is to:  • Lead customer analytics & insights for yuu program and partners to drives sales and customer engagement • Leverage data to deliver actionable insights, from understanding business questions, framing analytics approach, data analysis to end presentation of results • Leverage advanced analytics to uncover behaviour pattern, next-best-action, purchase propensity • Deliver data-driven insights to evaluate offer/campaign performance and provide recommendations to improve response/ROI • Lead the development of analytics use cases, data collaboration, data sharing to maximize data values to yuu partners • Responsible for the design, development and deployment of BI dashboard, self-serve analytics tools for timely review of customer, business and promotion performance • Support CRM activities through customer targeting, lists preparation and analysis • Identify areas to improve efficiency and streamline process through automation • Keep track on KPIs and regular reports on CRM and customer performance

DFI Retail Group

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Employees

1886

Founded

DFI Retail Group Holdings Limited is a Hong Kong–based retail company with legal bases in Bermuda and Singapore. A subsidiary of the Jardine Matheson Group, it is a major East and Southeast Asian retailer involved in the processing and wholesaling of food and health and beauty products. Jardine Strategic, a publicly listed holding company, has an attributable 78 percent stake in the firm. It is listed on the London Stock Exchange, with secondary listings on the Singapore Exchange (SGX) and Bermuda Stock Exchange (BSX).

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Digital Insights Senior Specialist

Job Description

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