Digital Insights Senior Specialist

Job Description

Is this your next challenge in Digital Insights Management? The challenge is to:  • Lead customer analytics & insights for yuu program and partners to drives sales and customer engagement • Leverage data to deliver actionable insights, from understanding business questions, framing analytics approach, data analysis to end presentation of results • Leverage advanced analytics to uncover behaviour pattern, next-best-action, purchase propensity • Deliver data-driven insights to evaluate offer/campaign performance and provide recommendations to improve response/ROI • Lead the development of analytics use cases, data collaboration, data sharing to maximize data values to yuu partners • Responsible for the design, development and deployment of BI dashboard, self-serve analytics tools for timely review of customer, business and promotion performance • Support CRM activities through customer targeting, lists preparation and analysis • Identify areas to improve efficiency and streamline process through automation • Keep track on KPIs and regular reports on CRM and customer performance Show More