Head of Retail Marketing and CRM

Job Description

We are seeking a dynamic and experienced professional to lead our Retail Marketing and CRM initiatives. The ideal candidate will have a proven track record in driving sales, enhancing brand presence, and managing customer relationships through innovative retail and CRM strategies. This role requires a strategic thinker with strong leadership skills, capable of aligning retail and CRM efforts to achieve business objectives. Responsibilities: • Retail Marketing: • Collaborate with retail leaders and agencies to achieve business targets in sales, branding, service, and business development • Develop and structure BTL/display experiences to meet HQ branding standards, ensuring readiness for product launches and retail operations • Negotiate with channel partners and manage both owned retail stores and internal teams/agencies to execute projects within timelines and objectives • Plan and execute strategic retail initiatives, including store activations, pop-up stores, and channel collaborations to meet company needs • Oversee store operations, ensuring efficient procurement, shipping, installation, and timely execution at minimal cost • Manage sales analysis data, ROI spending, P&L reports, and KPI setting to drive performance • CRM: • Lead the planning and execution of CRM initiatives and loyalty programs to enhance customer loyalty, including member automation journeys, offer strategies, and segmentation • Develop and manage strategies for member acquisition, retention, and reactivation to improve customer loyalty • Monitor CRM KPIs and evaluate performance to optimize spending and drive continuous improvement • Lead the development and execution of CRM campaigns, including email marketing, loyalty programs, and personalized communications • Utilize CRM databases and tools to generate actionable insights, predict business opportunities, and personalize engagement plans • Ensure data accuracy by managing and maintaining CRM databases • Drive the adoption of new technologies and best practices in CRM to foster innovation and continuous improvement Show More