Customer Insights Manager

Job Description

Role Introduction This position is to improve the decision-making of Cathay, regarding the generation, articulation and implementation of Customer Insights to inform strategic development, brand strategy, customer experience and loyalty. As the Insights Manager, you will support the Head of Customer Insights, in day to day project planning, management and delivery of multiple projects across many business verticals. Key Responsibilities • Lead and project manage key streams of work, from continuously improving how we effectively reframe briefs, advise on the best solution then deliver commercially minded outcomes • Support the Head of Customer Insights, with ongoing project management of multiple projects • Analyse survey data to prepare stakeholder presentations and deliverables, ensuring these are tailored to stakeholder requirements • Conduct ad hoc quantitative analysis as required • Develop a clear, focused questionnaire or discussion guide aligned with key project objectives, with limited assistance • Clearly and confidently communicate and share research findings to the business, within required timeframes • Confidently present at high-level meetings • Work with various Cathay departments to clarify research requirements Show More