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Culture & Sports Specialist

Red Bull · Hong Kong

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Job Description

The Culture & Sports Specialist is responsible for developing and executing a consumer-centric Culture & Sports Marketing strategy that translates global and regional priorities into locally relevant programs that drives premium brand awareness, product relevance, authenticity, innovation, advocacy, and meaningful consumer experiences aligned with business marketing objectives and international principles. The role drives opinion leaders and athletes marketing, events, community engagement, p

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Employees

1987

Founded

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. It had a global market share of 13% in the energy drink market in 2023 and was the third most valuable soft drink brand in 2021, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 13.9 billion in 2025.

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