Manager, Resort Marketing - MICE Marketing

Job Description

Job Responsibilities: Marketing strategy and campaign development: Lead the development and execution of integrated MICE marketing strategies that position Resorts World Sentosa as a leading destination for meetings, incentives, conferences and exhibitions. Drive destination marketing initiatives that strengthen awareness, consideration and preference for RWS among corporate planners, associations, incentive buyers, trade partners and delegates. Campaign management and execution: Create compelling marketing propositions that integrate venues, hotels, attractions, dining and entertainment offerings into differentiated MICE experiences. Design marketing initiatives that enhance the end-to-end delegate journey, encouraging delegates to engage with and experience the resort beyond the event itself. Show More