Hiring: Sr. Marketing Manager

Job Description

Salt is looking for a Digital Marketing Specialist for a 12 months extendable contract role. What Will You Do • Develop and Execute Cross-Sell Campaigns: Target affluent credit card holders to introduce additional banking products, focusing on increasing customer retention and revenue growth. • Drive CASA Base Expansion: Implement acquisition strategies tailored to affluent individuals, enhancing the banks market share in the premium banking segment. • Collaborative Approach: Work closely with product teams, data analytics, and relationship managers to create integrated marketing campaigns that resonate with high-net-worth customers. • Performance Monitoring and Reporting: Regularly assess campaign effectiveness, provide actionable insights, and optimize campaigns to ensure KPIs are met. • Customer-Centric Strategy: Develop customer journeys that prioritize the needs and preferences of affluent clients, ensuring a personalized and seamless banking experience. Show More