Assistant Director, Communications & Marketing

Job Description

What the role is: As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below: What you will be working on: Responsibilities 1. Strategic Communications and Branding Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholdersProvide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messagesEvaluate and enhance strategic communications and brandingOversee and implement corporate identity guidelines to ensure brand alignment across all channels.Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement Show More