General Manager, Marketing

Hong Kong Tourism Board · Hong Kong

Job Description

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our missions are to reinforce the city’s position as Asia’s World City, strengthen its reputation as a world-class tourist destination and maximize the social and economic contributions of tourism to the Hong Kong community. For more information, please visit https://www.discoverhongkong.com/. We are looking for a dynamic and visionary marketing leader to join the team as General Manager, Marketing. This is a unique opportunity to shape Hong Kong's global destination brand, lead impactful marketing initiatives and foster strategic global partnerships in our quest to continuously foster our city to be the world's most desirable travel destinations.

Hong Kong Tourism Board

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Employees

1957

Founded

The Hong Kong Tourism Board (HKTB) is a government-subverted body founded in 2001. The HKTB replaced the Hong Kong Tourist Association (HKTA) that was established in 1957. It has 15 branch offices and representative offices in 6 markets around the world, and its primary mission is to maximize the social and economic contribution that tourism makes to the community of Hong Kong and consolidate the city's position as a desired destination. The HKTA works with the Government, travel industry and other partners to market and promote Hong Kong worldwide, improving the range and quality of visitor facilities, tourism service standards and enhancing the experiences of visitors.

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