Commercial Growth Director, Asia (F&B)

Job Description

We are partnering with a fast-growing consumer business undergoing significant regional expansion. With a strong market position and an established customer base, the business is seeking a commercially minded marketing leader to drive the next phase of growth. The successful candidate will build a scalable growth framework, improve marketing effectiveness, and ensure commercial initiatives directly contribute to business outcomes. Key Responsibilities • Own the development and execution of the regional growth strategy, ensuring marketing, customer acquisition, retention and channel initiatives directly contribute to revenue expansion, profitability and market share growth • Partner with executive leadership to identify new growth opportunities, evaluate investment priorities and build commercially viable expansion plans across existing and future markets • Establish a performance-driven culture where marketing effectiveness is measured against clear commercial outcomes rather than activity-based metrics • Translate business objectives into actionable growth initiatives, balancing short-term revenue delivery with long-term customer and brand value creation • Take ownership of the commercial performance of marketing, ensuring customer acquisition, retention, pricing, promotional strategy and channel investments deliver measurable returns. • Develop robust frameworks for evaluating promotional effectiveness, customer economics, acquisition efficiency and investment ROI, enabling more informed decision-making across the organisation • Work closely with commercial, finance and operational leaders to optimise revenue drivers, improve profitability and identify sustainable growth levers across markets • Own the customer growth agenda across the business, encompassing acquisition, engagement, retention, loyalty and customer lifetime value • Identify market-specific growth opportunities and ensure regional execution remains aligned with overall business objectives. • Build scalable growth playbooks that can be replicated across new markets, partnership models and future business ventures Show More