Manager (SEO Strategy), Direct and Digital Distribution

FWD Insurance · Hong Kong

Job Description

About FWD Group FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828. For more information, please visit www.fwd.com

FWD Insurance

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Employees

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Founded

FWD Group is an insurance company based in Hong Kong. Founded in 2013 as the insurance arm of Pacific Century Group, the company provides life and medical insurance, general insurance and employee benefits in Asia. As of 2025, the FWD managed approximately US$62.4 billion in assets. On March 13, 2023, FWD refiled its Main Board listing application for its Hong Kong IPO, with total private placement amounting to US$1.825 billion since December 2021. The company had previously dropped a planned US IPO of up to $3 billion in 2021 amid regulatory concerns over Chinese government oversight of overseas listings, and subsequent attempts to list in Hong Kong were stalled by unfavourable market conditions. FWD eventually launched its Hong Kong IPO in June 2025, pricing 91.3 million shares at HK$38 each to raise HK$3.5 billion, with Mubadala Capital and Japan's T&D Holdings as cornerstone investors; the shares began trading on 7 July 2025, valuing the company at more than US$6 billion. The company filed for its IPO in 2022 and refiled its Main Board listing application with the Hong Kong Stock Exchange on March 13, 2023. On July 7, 2025, the company went public through an initial public offering on the HKEX.

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Manager (SEO Strategy), Direct and Digital Distribution

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