Growth MarTech Senior Specialist
Crypto.com · Hong Kong
ApplyJob Description
Key Responsibilities 1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM. App Tracking & MMP Integration: Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase) for SDK events and Server-to-Server (S2S) events. Architect a standardized event taxonomy, oversee SDK integrations, and manage overall AppsFlyer health.
Crypto.com
Visit website →N/A
Employees
2016
Founded
Crypto.com is a Singaporean cryptocurrency exchange companythat offers various financial services, including an app, exchange, and noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. As of June 2023, the company reportedly had 100 million customers and 4,000 employees.
20 roles at Crypto.com on ExpatJobBoard
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