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Growth Marketing Specialist

Hagen Creative · Hong Kong

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Job Description

Job Duty 1. Strategic & Channel Mapping B2C Growth : Build and optimize full-funnel acquisition strategies for regular and summer workshops across Meta, Google (SEM/PMax), Threads, and WhatsApp Direct. B2B Funnel Architecture (Education): Design high-converting B2B lead generation funnels targeting schools and Universities . Media Monetization : Package and commercialize in-app ad inventory into high-margin B2B sponsorship packages via direct sales/partnerships. 2. Budget Allocation & Timeline Roadmap Capital Efficiency: Formulate quarterly/annual marketing budgets; strictly manage CPL / CPA while maximizing overall ROAS and LTV. Campaign Roadmap: Establish a 12-month integrated campaign calendar aligned with key seasonality 3. Governance & Execution Oversight Standard Operating Procedures: Develop standardized marketing workflows, conversion copy frameworks, and creative direction assets. Performance Governance: Review real-time analytics (GA4, Meta Ads Manager, Google Ads) across internal Marketers and Freelancers to dynamically adjust channel tactics.

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Hagen Creative

Hong Kong

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