Marketing Manager
FWD · Hong Kong
ApplyJob Description
We are seeking a Marketing Manager to plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions. Responsibilities: Plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions. Manage leads generation and follow-up, including handling application drop-off lists and identifying qualified leads to enhance cross-sell opportunities. Coordinate and manage agencies for the development of marketing materials (e.g. eDM, SMS, website banners and social ads).
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