Assistant Director, Communications & Marketing

Job Description

What the role is: As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below: What you will be working on: Responsibilities 1. Strategic Communications and Branding • Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholders • Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages • Evaluate and enhance strategic communications and branding • Oversee and implement corporate identity guidelines to ensure brand alignment across all channels. • Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement Show More