Brand Manager-AFH-Tomatoes

Job Description

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful. Show More