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Brand Manager-AFH-Tomatoes

Kraft Heinz · Hong Kong

Apply by 7 Nov 2026

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Job Description

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

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Kraft Heinz

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36000

Employees

2015

Founded

The Kraft Heinz Company, commonly known as Kraft Heinz, is an American multinational food company formed on July 2, 2015, through the merger of Kraft Foods Group and the H.J. Heinz Company. It is co-headquartered in Chicago and Pittsburgh and manufactures and markets packaged foods and beverages under brands including Kraft, Heinz, Oscar Mayer, Philadelphia, Lunchables, Velveeta, Maxwell House, and Jell-O. In fiscal 2025, the company reported net sales of US$24.9 billion and employed approximately 35,000 people in 40 countries.

food industryfast-moving consumer goods
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