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BD & Marketing Advisor (12m FTC)

Linklaters Asia · Hong Kong

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Job Description

Purpose This role supports the firm’s Marketing, Events, and Business Development activities by delivering high‑quality campaigns, strengthening client engagement, and driving revenue‑focused initiatives. The role combines hands‑on marketing delivery, end‑to-end event execution, and proactive Business Development support to enhance the firm's market visibility and client relationships. Your Key Responsibilities • Deliver high-impact, high-quality local marketing activities across various channels to engage target audiences, strengthen brand awareness, and support the client and sector strategy. • Localise global and regional marketing initiatives, ensuring targeting, content, and execution resonate with the local market while maintaining strategic alignment. • Plan, organise, and execute local events to the highest standards, enhancing client engagement and positioning the Firm as a market leader. • Manage local sponsorships and partnerships, strengthening existing relationships and identifying new opportunities that align with the Firm's brand and strategy. • Analyse local market trends and client insights, using data to shape messaging, refine targeting, and optimise marketing effectiveness. • Adapt and help to manage local social media and digital content, ensuring alignment with local trends while upholding the Firm's brand identity and global standards. • Develop insightful reports and presentations, tracking key marketing performance metrics and identifying drivers of success. • Monitor and engage in digital conversations relevant to the Firm's brand, providing insights and recommendations to enhance reputation and engagement. • Support BD initiatives such as client targeting, client development programmes, and cross-selling opportunities. • Assist in preparing proposals, pitches, capability decks, client presentations, and client and market research. • Support the execution of BD and marketing plans, ensuring alignment with Firm, Client, and Sector strategies. • Plan and coordinate client events, sponsorships, and partnerships to enhance market presence.

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Linklaters Asia

Hong Kong

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