Customer Centricity, Insights & Research, Consultant

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.

About the Role

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. As part of the Customer Centricity, Insights & Research team, you'll play a vital role in advancing this movement. By truly integrating internal customer data with external research, you will help to craft delightful experiences that customers have with AIA.

Roles and Responsibilities:

Support the delivery of high‑quality customer research and insights by applying sound research methodologies, analysis, and storytelling to inform business decisions and drive customer-centric actions.

Research Delivery & Execution

• Support the end‑to‑end execution of customer and market research projects (quantitative and qualitative), including study design, fieldwork coordination, analysis and reporting.
• Work with internal stakeholders to translate business questions into clear research objectives and recommended methodologies.
• Manage research logistics with internal partners and external agencies to ensure projects are delivered on time and to quality standards.

Analysis & Insight Generation

• Analyse research data to identify key insights, trends and implications for different business contexts (e.g. growth, CX, proposition, brand).
• Synthesise findings into clear, structured outputs with practical implications for decision‑making.
• Support integration of external research with internal data sources (e.g. VOC, segmentation, behavioural data) to strengthen insight robustness.

Stakeholder Support & Insight Communication

• Prepare research readouts, slide decks and summaries tailored to different stakeholder groups.
• Support senior team members in presenting insights and recommendations to business teams.
• Respond to ad‑hoc insight requests and help build a culture of insight‑driven decision‑making.

Team & Capability Support

• Contribute to maintaining research standards, templates and best practices within the team.
• Support knowledge management (e.g. organising reports, insight repositories).
• Stay up to date on research tools, techniques and market trends to continuously improve research quality.

Job Requirements:

• Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree is preferred.
• Strong customer-centric mindset.
• Solid grounding in qualitative and quantitative research methodologies.
• Strong analytical skills with ability to translate data into meaningful insights.
• Clear and structured communication skills, especially in slide writing and storytelling.
• Good project management and organisational skills.
• Comfortable working with multiple stakeholders and priorities.
• Proficiency in common analysis tools (e.g. Excel, PowerPoint; SQL/Python/R an advantage but not mandatory).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Ability to work collaboratively in a fast-paced team environment.
• Can work with ambiguity and manage change effectively.

Others:

You are required to obtain relevant license if your job involves in regulated activities Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we've been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA