Manager, Customer Engagement and Event
HSBC · Hong Kong
ApplyJob Description
GCB 5 We are currently seeking a high calibre professional to join our team as a Manager, Customer Engagement and Event. In this role you will: • Plan and deliver end-to-end customer engagement and event programmes and acquisition campaigns aligned to commercial growth targets, including strategy, budgeting, timelines, audience selection, risk/controls, execution, and post-event/campaign performance reporting • Design and execute personalised HNW engagements with clear pre-event targeting and post-event follow-up journeys to improve conversion, share of wallet, and relationship depth • Drive branch- and initiative-led activations (including wellness and lifestyle engagement) to increase branch visits and customer touchpoints, while providing on-site event delivery support and vendor/venue/production management • Build an annual/quarterly engagement calendar aligned to segment and proposition priorities • Manage agencies and suppliers (venue, vendor, production house), including briefs, run-of-show, logistics, and on-site operations • Ensure all activities meet internal governance, brand standards, and applicable regulatory and risk requirements
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