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Head of Digital Customer Experience and Agentic Commerce

DFI Retail Group · Hong Kong

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Job Description

The Digital Customer Experience Head owns the end‑to‑end digital customer experience (CX) performance and strategy across owned the Group’s digital platforms (DFI’s own e-commerce apps, webs). The role drives measurable improvements in customer satisfaction and operational excellence, including but not limited to Net Promoter Score (NPS), Perfect Order, lead time, reliability, and service recovery, while translating customer insight into scalable digital and operational enhancements. With the emerging role of Agentic Commerce, this role will be the COE to drive Group wide development on Agentic Commerce, in partnership with the relevant format and banner omni-channel stakeholders

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DFI Retail Group

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Employees

1886

Founded

DFI Retail Group Holdings Limited is a Hong Kong–based retail company with legal bases in Bermuda and Singapore. A subsidiary of the Jardine Matheson Group, it is a major East and Southeast Asian retailer involved in the processing and wholesaling of food and health and beauty products. Jardine Strategic, a publicly listed holding company, has an attributable 78 percent stake in the firm. It is listed on the London Stock Exchange, with secondary listings on the Singapore Exchange (SGX) and Bermuda Stock Exchange (BSX).

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