VP, Employee Communications & Employer Branding

Job Description

Business Function Group Human Resources has the important role of attracting, retaining, and nurturing talent to ensure that DBS continues to be a competitive employer in Asia. With a well-established team of HR partners, we support and deliver effective people-based solutions and services across businesses. Our goal is to build a high-performance organisation by empowering and engaging our employees. Because we believe that banking is about people. Responsibilities • Develop and execute a comprehensive employee communications strategy to engage and inspire the workforce, fostering a strong employer brand • Creative compelling and digital-first content to effectively bring DBS' Employer Value Proposition (EVP) to life across channels & touchpoints • Drive and execute mega staff events end-to-end, including planning, logistics and on-ground coordination • Manage social media deliverables for people-related initiatives, position DBS as Employer of Choice (LinkedIn, Instagram, Facebook etc.) • Develop advertorial content and lead award submissions to strengthen DBS' employer brand • Leverage data and analytics to measure the impact of communications and make data-driven decisions to optimise content and campaigns • Collaborate with cross-functional teams to ensure consistent and impactful messaging across DBS • Stay up-to-date with the latest trends and best practices in employee communications and employer branding, and implement innovative approaches • Demonstrate proficiency in using GenAI tools for content creation, design and automation to enhance efficiency and effectiveness Show More