Global Wealth Management Marketing Strategist, APAC

Job Description

Your role We are looking for a Marketing Strategist to support the UBS Global Wealth Management (GWM) business across the APAC region. Working as part of the regional Market Coverage team, you will set a clear, data-informed direction for brand and marketing activation across APAC countries and segments, ensure alignment with divisional priorities, and orchestrate partnerships that amplify growth, reputation, and client impact. Scope & Impact • Work with the GWM regional marketing heads for Greater China, SEA/Japan and Australia and APAC Head of Marketing to shape the end-to-end Brand & Marketing planning process, integrating funnel goals and in-market priorities to deliver measurable outcomes. • Partner with IB and AM Marketing coverage and Media and Communications teams to foster stronger cross-divisional coordination and One Bank brand and marketing initiatives • Provide strategic guidance on value propositions, go-to-market strategies, key growth projects in partnership with the business and ensure narratives remain coherent and client-centric. • Lead a team specialised in digital client acquisition marketing efforts, collaborating across functions, divisions and external partners to design and execute innovative campaigns that drive awareness, interest and engagement in new and existing audiences • Work hand in hand with Marketing Excellence Labs (MELs), leveraging their expertise and insight for the benefit of the APAC region to deliver efficient and effective campaigns that grow existing clients and generate leads. • Act as a senior marketing advisor with an increased focus on Australia as a new and valuable GWM book and where IB is already strong and Japan where the business across the Group is ambitious to grow further. Show More