(Senior) Manager, Marketing Activation

Job Description

Come Join Our Family Today! Together, We Make Travel Better! What you’ll be doing: • Develop and execute global and local marketing strategies, campaigns, partnerships and sponsorship covering B2C, B2B, B2B2C, and B2B2E to drive online and offline traffic/leads and sales for all PPG lines of business (e.g., lounges, transit hotels, F&B, and airport passenger services) • Coordinate and collaborate with local marketing teams to implement global marketing campaigns and initiatives, and new openings effectively. Occasionally support local marketing activities and openings. • Collaborate with the Global/Local Commercial Team to pitch prospective partners, support client acquisition, and encourage the usage of PPG services through joint campaigns and co-marketing activities. • Plan and execute B2B, B2B2C, and B2B2E marketing initiatives to increase corporate client usage, ensuring alignment with business objectives, seamless onboarding, and maximized partner engagement. • Strong experience in B2B and corporate client marketing, including co‑marketing and usage‑driving partner programs. • Utilize data and insights to develop effective, ROI-driven marketing programs that drive revenue and maximize cross-business offerings. • Project manage marketing campaigns, ensuring comprehensive business and operational planning and timely execution with various stakeholders, including business partners and channel owners such as Operations, eCommerce, Brand, Loyalty, Sales, and Business Development teams. • Manage marketing and promotional content development and execution across key PPG channels, including point-of-sale, websites, app, CRM platforms, and corporate sales. • Analyze market trends, customer behavior, and brand-building opportunities to inform marketing strategies. • Drive the development of visually impactful marketing frameworks and corporate narrative tools, including strategy decks, pitch decks, proposal templates, and brand presentations, to strengthen marketing and commercial storytelling and support global sales efforts. • Work closely with the in-house Design team and external agencies (if any) to ensure effective marketing messages and visual impact, and maintain brand consistency. • Manage budgets and reporting to ensure cost efficiency and performance tracking. Show More