Head of Growth Marketing

Job Description

Role Objective Lead our expanded digital acquisition strategy with a focus on scaling our end-user base globally and regionally. This role is responsible for architecting and executing data-driven performance campaigns to drive adoption for our upcoming mobile and digital product verticals across APAC and beyond. Key Responsibilities • Performance Marketing & Media Buying: Direct paid media investments across global digital channels (Search, Social, Display, Mobile Ad Networks) to maximise our international digital footprint and user adoption. • Acquisition Strategy: Design and execute comprehensive User Acquisition (UA) strategies for new product lines, continually optimising Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) across diverse markets. • Campaign Analytics: Establish a rigorous A/B testing framework for ad creatives, targeting, and digital conversion funnels tailored to different regional consumer behaviours. • Market Positioning: Ensure all messaging and brand positioning effectively capture our expanding target demographic, adapting localised strategies under a unified global brand identity. Show More