Agency Segmentation and Campaign Development Lead
Sun Life · Hong Kong
ApplyJob Description
You will drive the development and execution of agency segmentation, incentive, recognition and sales campaign strategies to strengthen agency engagement, sales momentum and performance across key producer segments. You will lead end-to-end planning and delivery of agency campaigns, incentive programs and engagement initiatives, translating business priorities into creative and impactful agency propositions and experiences. Responsibilities: Own agency segmentation and campaign development: formulate targeted strategies, incentive mechanics and recognition programs for different producer segments, and continuously refine them based on business needs and performance insights.
Sun Life
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Employees
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Founded
Sun Life Financial Inc. is a financial services company headquartered in Toronto, Canada. Founded in 1865, it operates internationally in life insurance, wealth management, and asset management. As of 2024, the company manages over CAD$1.3 trillion in assets and serves clients in Canada, the United States, Asia, and other markets.
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