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Digitl Marketing and Media Manager

DFI Retail Group · Hong Kong

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Job Description

Is this your next challenge? Media & Digital Strategy • Develop and lead the holistic media and digital marketing strategy across all channels (online and offline), ensuring alignment with business and brand goals • Champion media innovation by identifying test‑and‑learn opportunities, participating in pilot programs, and leveraging emerging technologies and platforms Media Planning, Performance & Optimization • Oversee campaign full‑funnel media planning, budget allocation, and ongoing optimization to maximize ROI and ensure efficient spend • Evaluate campaign performance, translating data into actionable insights and strategic recommendations that drive continuous improvement • Identify strategic media buying opportunities to enhance reach, efficiency, and campaign effectiveness

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DFI Retail Group logo

DFI Retail Group

Hong Kong

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