Senior Associate/Associate, Digital Marketing

Job Description

Business Function Group Marketing & Communications (GM&C) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition. Principal Responsibilities Search Strategy and Execution • Develop and own end-to-end SEO/GEO strategy for IBG/GTS Hong Kong, optimising for visibility, authority, and conversions across search platforms including AI. • Partner with internal teams and external agencies (Creative, Media, SEO, GEO) to translate search intent, FAQs, and segment-specific questions into effective content strategies for key product categories. • Ensure content directly answers user intent through structured, multi-modal formats (headings, tables, FAQs, images, video). • Improve crawlability and schema for enhanced inclusion in Google AI Overviews and Large Language Model (LLM) outputs. • Enhance Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) across all content. • Reshape content operations for faster content creation and deployment. Show More