Senior Media Manager

Job Description

Key responsibilities: Media & Data strategy development: • Lead strategy development and holistic planning for a portfolio of brands and a range of target segments across online and offline media channels and in both HK and TW markets Data-driven media innovation: • Drive the media innovation agenda: identify testing opportunities, oversee the execution and scale up successful pilots. Understand relevant emerging technologies and solutions, and test them and bring them to life as appropriate. Lead the global and local learning agenda Show More