Customer Analytics and Value Management, Principal

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. As pioneering innovators for over 100 years, we're now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives. To get there, we need people with tech/digital/analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone. If you believe in developing a better tomorrow, read on.

About the Role

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. As part of the Customer Intelligence Management team, you'll play a vital role in advancing this movement. By truly integrating customer data and driving marketing insights, you will help to craft delightful experiences that customers have with AIA. Support Head of Customer Enterprise Analytics and Innovation to achieve the assigned goals by leveraging customer insights from both internal customer data and external customer research.

Roles and Responsibilities

The successful candidate will play a pivotal role in diving existing customer data and driving insights into marketing campaigns. This role requires a strategic thinker with a strong analytical background and the ability to translate data into actionable business strategies.

• Data Integration & Management: Combine internal customer data with associated research to create a comprehensive view of customer behavior and preferences. Ensure the accuracy and integrity of data by implementing best practices for data management and analysis.
• Customer Segmentation & Insight Generation: Develop and refine customer segmentation models to better understand and target key customer groups. Develop deep insights into customer needs, motivations, and trends by utilizing and analyzing multiple data sources.
• Strategic Recommendations: Provide actionable recommendations to senior management based on insights derived from data analysis.
• Collaboration: Work closely with cross-functional teams, including customer & marketing, product development, and sales, to ensure insights are integrated into business strategies.
• Reporting: Create and present detailed reports and dashboards that communicate key insights and trends to stakeholders.
• Market Research: Conduct and oversee external market research projects to gather additional customer insights. Monitor industry trends and competitor activities to identify opportunities and threats.

Minimum Job Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree is preferred.
• Strategic thinker with a customer-centric mindset.
• Strong analytical and problem-solving skills.
• Detail-oriented with a focus on data accuracy.
• Ability to translate complex data into clear and actionable insights.
• Proficiency in data analysis tools (e.g., SQL, R, Python) preferred.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent knowledge and proven record in project management / execution
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced team environment.
• Can work with ambiguity and mange change effectively.

Others

You are required to obtain relevant license if your job involves in regulated activities Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we've been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA