(Associate) Product Manager

Boehringer Ingelheim · Hong Kong

Job Description

The purpose of this position: Brand owner responsible for localization of corporate strategy and the flawless execution of marketing campaigns. This role acts as a key driver in managing daily brand operations for the cardiology portfolio, requiring high agility to adapt to dynamic market situations and the ability to build strong rapport with key influencers (KOLs) and internal stakeholders. Accountabilities: • Brand Strategic Planning: • Literacy of Marketing and ICP planning process; • Translate corporate brand strategy into local market; • Competition and Market Assessment: • Gain market insights to reflect competitors' activities and strategy; • Gain market insights to reflect excellent understanding of the physicians' clinical practice; • Implementation Excellence: • Translate ICP plan into implementable campaigns; • Implement impactful campaigns; • Develop impactful promotional message and relevant materials according to strategic segmentation; • Set effective KPIs to measure campaign success and overall brand strategy; • In Business Case Literacy: • Create business case with reasonable assumptions to support business decision; • Risk and Opportunity Assessment: • Create a complete patient journey model and identify opportunities; • Analyze external opportunities and threats with market intelligence;