Data Analytics Manager

Job Description

Job description— Principal responsibilities: • Accountable for delivering the digital messaging propositions across various legacy and new digital platforms – including but not limited to eDM, SMS, MMS, Push Notifications as well as other future channels/devices • Providing the best-in-class delivery in digital messaging from initial scoping with business units through to the end-to-end development lifecycle as well as post implementation support and measurement • The role holder will be a key member of the cross functional delivery teams comprising of participants from business, analytics and data teams that possess a wide range of skills that include and not limited to analysis, market understanding, design, optimization, technology and testing • The role holder will strive to ensure flawless execution of digital value-added messaging and will provide operational insight and offer a pragmatic approach to design, manufacture and deployment of these messages at the most optimal level. • To collaborate with business and perform hands-on analytics for campaign lead generation as well as tracking • To understand the business and identify/share business insight from analytics works Show More