Business Development, HNW Business, Principal

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.

About the Role

Manage and develop the business traction / relationship with partners in order to increase the sales volume and maximize the HNW business opportunities Customer Centricity - This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities

• Aggressively and positively hunt new business within the HNW market, converting opportunities into measurable premium growth.
• Demonstrate strong knowledge and understanding of the HNW segment, including client needs, buying behaviour, and value drivers in international insurance distribution.
• Penetrate core international brokers by developing strategic broker plans, influencing broker engagement, and expanding the pipeline through priority partners.
• Work effectively with internal stakeholders (sales, marketing, underwriting, operations, and product teams) to remove barriers, accelerate deal execution, and ensure seamless customer servicing.
• Collaborate and share learnings with teammates—actively exchanging insights, market intelligence, objections handling, and best practices to collectively improve conversion and tap market share
• Mobilise offshore consultant teams to execute targeted engagement strategies and ensure our AIA brand is effectively positioned with bankers in Singapore, including planning, coordination, and performance tracking.

Job Requirements

• Bachelor's degree
• Proven experience in business development within insurance (or a closely related financial services environment), with demonstrable success in HNW or complex high-value distribution channels.
• Strong ability to manage and grow relationships with international brokers and influence outcomes through partnership engagement.
• Confidence and capability to build new relationships quickly, pursue opportunities proactively, and maintain a positive, resilient sales mindset.
• Deep understanding (or strong learning ability of HNW clients and distribution dynamics.
• Excellent communication and stakeholder management skills, with the ability to align internal teams to external broker priorities.
• Ability to lead and coordinate offshore resources, ensuring execution quality, timely deliverables, and consistent market messaging.

Others

• You are preferred to obtain the license of Insurance Authority (IA) (Paper 1, and 3)
• You are required to acquire the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we've been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA